NUDESTIX is pleased to announce a partnership with Sofia Richie, who joins the brand as investor, collaborator, as well as their first ever Nude Beauty Director.

“I’m thrilled to join the NUDESTIX family and bring the brand into its next exciting stage of life. I’ve always been a fan of the brand’s practical yet powerful approach to beauty and skincare, so to be a part of a brand that I authentically use in my everyday life and be a part of its future development is exciting!”

Sofia Will Usher the Brand Into Next Phase of Growth Including a New Product Category

Sofia Richie is an entrepreneur, model, and philanthropist who first gained recognition from the fashion world in 2012 when she was featured in Teen Vogue. In 2014 she landed features in leading publications including ELLE, Marie Claire, and VOGUE. From there, Sofia’s career continued to evolve. Since the onset of her career at just 15 years old, Sofia has transitioned into a street style icon working with global brands such as Jeremy Scott, Max Mara, Stella McCartney, and Tommy Hilfiger.

Sofia's Faves

As Nude Beauty Director, Sofia will serve as an inspiration in all things NUDE, both in makeup (NUDESTIX), their sister skincare brand (NUDESKIN), as well as a new category slated to launch in December 2022. For Nudestix, nude is defined as shades of nude as well as feeling confident in your “Nude Skin.” As the Nude Beauty Director, Sofia will inspire communities to have the confidence to “go nude but better” through less-is-more makeup and simple, yet effective skincare.